The hot weather this summer has boosted the clothing fabric business. Recently, during a visit to the China Textile City Joint Market located in Keqiao District, Shaoxing City, Zhejiang Province, it was found that a large number of textile and fabric merchants are targeting the “cool economy” and developing functional fabrics such as cooling, quick drying, mosquito repellent, and sunscreen, which are highly favored by the summer market.
Sunscreen clothing is a must-have item for summer. Since the beginning of this year, textile fabrics with sunscreen function have become a hot commodity in the market.
Having set her sights on the summer sunscreen clothing market, three years ago, Zhu Nina, the person in charge of the “Zhanhuang Textile” plaid shop, focused on making sunscreen fabrics. She said in an interview that with people’s increasing pursuit of beauty, the business of sunscreen fabrics is getting better, and there are more hot days in summer this year. The sales of sunscreen fabrics in the first seven months increased by about 20% year-on-year.
Previously, sunscreen fabrics were mainly coated and non breathable. Now, customers not only require fabrics with high sun protection index, but also hope that fabrics have breathable, mosquito proof, and cool characteristics, as well as beautiful flower shapes. “Zhu Nina said that in order to adapt to market trends, the team has increased research and development investment and independently designed and launched 15 sunscreen fabrics.” This year, we have developed six more sunscreen fabrics to prepare for expanding the market next year
China Textile City is the world’s largest textile distribution center, operating over 500000 types of textiles. Among them, more than 1300 merchants in the joint market specialize in clothing fabrics. This survey found that making rolls of clothing fabrics functional is not only a market demand, but also a transformation direction for many fabric merchants.
In the “Jiayi Textile” exhibition hall, men’s shirt fabrics and samples are hung up. The father of the person in charge, Hong Yuheng, has been working in the textile industry for more than 30 years. As a second-generation fabric merchant born in the 1990s, Hong Yuheng has set his sights on the sub field of summer men’s shirts, developing and launching nearly a hundred functional fabrics such as quick drying, temperature control, and odor elimination, and has cooperated with multiple high-end men’s clothing brands in China.
Seemingly an ordinary piece of clothing fabric, there are many ‘black technologies’ behind it, “Hong Yuheng gave an example. For example, this modal fabric has added a certain temperature control technology. When the body feels hot, this technology will promote the dissipation of excess heat and the evaporation of sweat, achieving a cooling effect.
He also introduced that thanks to the rich functional fabrics, the company’s sales in the first half of this year increased by about 30% year-on-year, and “we have now received orders for next summer”.
Among the hot selling summer fabrics, green and environmentally friendly fabrics are also highly favored by wholesalers.
Entering the “Dongna Textile” exhibition hall, the person in charge, Li Yanyan, is busy coordinating fabric orders for the current season and next year. Li Yanyan introduced in an interview that the company has been deeply involved in the textile industry for more than 20 years. In 2009, it began to transform and specialize in researching natural bamboo fiber fabrics, and its market sales have been increasing year by year.
Summer bamboo fiber fabric has been selling well since spring this year and is still receiving orders. Sales in the first seven months of this year increased by about 15% year-on-year, “said Li Yanyan. Natural bamboo fiber has functional characteristics such as softness, antibacterial, wrinkle resistance, UV resistance, and degradability. It is not only suitable for making business shirts, but also for women’s clothing, children’s clothing, formal wear, etc., with a wide range of applicability.
With the deepening of the green and low-carbon concept, the market for environmentally friendly and biodegradable fabrics is also growing, showing a diversified trend. Li Yanyan said that in the past, people mainly chose traditional colors such as white and black, but now they tend to prefer colored or textured fabrics. Nowadays, it has developed and launched over 60 categories of bamboo fiber fabrics to adapt to changes in market aesthetics.
Post time: Sep-16-2024
